Google REWS Core Narrative
Real Estate and Workplace Services—REWS—delivers spaces and services that enable Google to thrive. They’re the team that creates the amazing environments where Googlers and extended workforce partners come to do their best work every day.
They build community,
Foster performance,
Push boundaries
REWS’ decisions are data-driven, thoughtful, and benefit the Google community. Everything designed with purpose.
And Visual Brand
I designed, developed and maintained the REWS brand over years and together with our partners we created the base for a powerful and succinct narrative and brand recognition among Googlers.
The principles and guidelines of the visual expression are designed to create a flexible, yet cohesive, brand identity and design system that:
1. Creates a consistent experience across REWS.
2. Reinforce the REWS value proposition and build strong relationships with our community.
REWS is the cornerstone to making Google Googley.
